See it. Change it. Done.
The SellerDragon dashboard runs your account's sales, advertising, inventory, keywords and listings in one place. Diagnosis and action live together – the fix sits on the same screen as the evidence, applied while you're still looking at it.
The morning pass
The account at a glance, every morning.
Status, sales, movers and alerts on one screen – what changed, what needs a look, and where to dig in. Period comparisons respect marketplace time, and notes with dated reminders resurface when due.
Sales · 7d
$14,348
−10.1% vs previous
Ad spend · 7d
$1,934
+2.9% vs previous
TACoS · 7d
13.5%
+1.7pt vs previous
Alerts
3
1 stock · 1 rank · 1 spend
The overview – sales, ads, coverage and notes on one screen. Light theme included.
PPC management
PPC management where the data lives.
The decision starts here: saved filters and the due-today queue surface the campaigns worth a look – every row one click from its decision popup.
And it ends here. The month, the placements, the targets – evidence and controls on one screen. Decide, click, submitted. A dated note books the follow-up, so next week's pass finds the decision waiting for its verdict.
- Campaign workbenchFilter, sort, bulk-edit bids and budgets – applied live through the Ads API, not exported as a bulk file for you to upload yourself.
- Search Term LeaksEvery term with clicks and no sales, summed across all campaigns – a term leaking a few dollars in eleven places is invisible per campaign and obvious here. Negate in bulk from the same screen. First pass on the founder's own account: ~$600 of 90-day spend, zero orders.
- Dayparting from actual performanceHour-by-hour spend and sales per ad group, dead hours flagged with the monthly saving – click the hours you want off, then activate.
PPC stats are on every plan. Making changes – bids, budgets, negatives, dayparting – starts at Growth.
Search Term Leaks
Find the spend that never sells.
Every search term and product target you pay for, with clicks and no sales – summed across every campaign in the store. A term leaking a few dollars across half a dozen campaigns never looks like a problem in any one of them. Here it's one row, with the total attached.
Tick the rows, negate in bulk – campaign-level negative exact, applied through the Ads API. It even catches your own products served as paid targets that never convert. Or ask your AI for the same list and fold it into a wider session.
First pass on the founder's own account: ~$600 of 90-day spend with zero orders – 34 terms nobody would have caught one campaign at a time. One term collected 46 clicks across 11 campaigns without a single order. No individual campaign had more than 9 clicks.
Deep dive · weekly
The weekly read, written out.
Every week, per product family: how each search you pay for moved – clicks, purchases, spend – with the reasoning written out and a plain verdict. Last week’s changes get their honest read here.
Built on Amazon’s Search Query Performance data, which Amazon shares with brand owners – requires Brand Registry.
Listings · AI-assisted
Listing optimization with a before and an after.
The AI drafts, you decide, then it ships. Titles, bullets and backend terms are generated against your real search data and competitor coverage, grounded in the listing's own attributes. Shown as a before/after diff, edited by you, committed through Amazon's APIs.
Listing health rides along: suppressed listings, catalog issues and severity tracking on the same pages you work from.
AI credits come with every plan. Manual tools are unlimited everywhere.
The whole account
Run the store, not just the ads.
- Inventory coverage & restockDays of cover per SKU, inbound tracking, out-of-stock flags before they cost you rank.
- Sales, fees & returnsBestsellers by SKU, ASIN or group – refunds and margins on the same row, marketplace wall-clock respected.
- Search-term explorerEvery query that led to your ads – spenders, sellers and the gap between them.
- Notes & scheduled remindersDated notes on campaigns and ASINs that resurface when due – your operating memory, in the tool.
The sales page – a month against the last, refunds included.
What's inside
The whole dashboard, by name.
The sections above are the highlights. This is the full index.
Trends · Traffic · Units · Returns · Financials · History · By location
Forecast · Reorder · Inbound · Stranded · Overstock
Product profiles · Content editor · AI optimize · Image editor · Issues · Variations
Rank tracking · Winners · Search-query analysis · Market watch
Manager · Search Term Leaks · Campaigns · Targets · Placements · Dayparting · Daily desk · Weekly review
FBM orders · Shipments · Order status
Guardrails · Playbook · Notes & dated reminders